About Us

Sales Catalyst
*Turning Opportunity Into Growth*

Sales Catalyst was created with a simple belief: businesses don't always need more leads, more salespeople or more complexity to grow. Often, the opportunity is already there. It's hidden in existing customers, dormant accounts, underperforming territories, distributor relationships, untapped product opportunities and sales data that isn't being fully used.
Our job is to find it — and turn it into growth.

Built From Real Sales Experience -

Sales Catalyst was founded by Mike McDonald, an experienced sales and commercial leader with a career built around growing businesses, developing customers and turning commercial opportunities into results.
Mike's experience spans sales management, business leadership, food manufacturing and UK foodservice, including hands-on responsibility for field sales teams, key accounts, distributor relationships, customer activation and commercial performance.
Having worked closely with manufacturers, wholesalers, distributors and sales teams, Mike has seen the same challenge repeatedly:

Businesses can have great products, capable people and strong distribution — but still leave significant sales opportunities untouched.

Sales Catalyst was created to solve that problem.

A Practical Approach to Growth
We're not interested in consultancy that produces a large presentation and disappears.

Our approach is built around three things:

Insight. Action. Results.

Insight
We get underneath the numbers.
We look at customers, products, territories, distributors and sales activity to understand what's really happening — and, importantly, what isn't happening.
The aim is to identify the opportunities that deserve attention.

Action
Insight only has value when something happens because of it.
We turn what we find into clear priorities, customer targets and practical sales actions.
No unnecessary complexity. Your team should know exactly where to focus, who to target and what needs to happen next.

Results
Ultimately, sales consultancy should create commercial results.
That could mean reactivating lost customers, increasing product penetration, improving distributor performance, opening new accounts or simply helping a sales team spend more time on the opportunities most likely to deliver.
We establish clear measures so progress can be seen, challenged and improved.

Why Sales Catalyst?
Because sometimes you don't need another full-time senior sales manager.
You need experienced commercial thinking, additional focus and somebody prepared to get involved.
Sales Catalyst can work alongside owners, managing directors, commercial leaders and existing sales teams — from identifying the opportunity through to helping execute the plan.

Whether that's a focused Sales Growth Audit, a Distributor Growth Sprint or ongoing Fractional Sales Management, the objective remains the same:
Find the opportunity.
Create the action.
Deliver the growth.

Let's Find Your Next Opportunity!
If you know there's more potential within your customers, distributors or sales team but you're not sure where to focus first, that's a good place for us to start.

Sales Catalyst - Turning Opportunity Into Growth.

Speak to you soon! 

Mike